The car manufacturing industry over the years have developed strong associations with words such as ‘fashion’ and ‘status’. With help from the evolving role of marketing, cars are designed to compliment one personality and financial status in society. In other words, people purchase cars in order to look good, feel good and compliment their affluent young lives rather than just for it’s functional abilities of taking one from A to B.
Vauxhall has always been associated itself with fashion. Familar with the previous event name Vauxhall Fashion Scout?
The car brand teams up with legendary stylist Katy England (who has worked with the likes of Tom Ford, the deceased fashion rebel Lee Alexander McQueen and now Kate Moss) to create a fashion film celebrating 110 years of car manufacturing and exploring the three great things about British fashion: individualism, creativity and art.